To develop the concept of Saloni’s Cruise 2020 digital campaign, Frank Studio put together these elements and created a story divided into chapters: awakening, tactical experience and freedom. Two models, with gentle but strong faces, wore super feminine dresses with a powerful attitude and, together with a special photographic set with fabrics and delicate lighting, created a very elegant result. The campaign was published both on the brand’s website and Instagram profile.
Saloni
Capturing a gentile and velvety essence
- Campaigns
client
Salonioutput
Digital campaigncreative fields
Communications, Photography & VideoInteraction, intimacy and a romantic mood with the presence of nature in a closed environment.
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-1_1.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-1_2.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-3.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-video-cover.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-video-cover.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-video-cover.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-video-cover.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-video-cover.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-video-cover.jpg)
An ironic diva in the hours before she goes to a party. All of her most important steps to get ready for a big night out.
The concept for the Holiday 2019 digital campaign was focused on only one model. A very strong figure, with attitude and a striking face. The idea was to depict her at home, choosing the right dress. She interacts with the furniture, with the mirror while trying a pair of earrings, she poses, she rejects and selects, it’s all part of her routine – the party is just a consequence of it. This campaign was also published in a dedicated section on the brand’s website, as well as its Instagram profile.
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-4_1.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-4_2.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-saloni-5.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-video-cover-6_1.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-video-cover-6_1.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-video-cover-6_1.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-video-cover-6_1.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-video-cover-6_1.jpg)
![Frank Studio](https://www.frank-studio.com/wp-content/uploads/2020/03/frank-studio-video-cover-6_1.jpg)