To develop the concept of Saloni’s Cruise 2020 digital campaign, Frank Studio put together these elements and created a story divided into chapters: awakening, tactical experience and freedom. Two models, with gentle but strong faces, wore super feminine dresses with a powerful attitude and, together with a special photographic set with fabrics and delicate lighting, created a very elegant result. The campaign was published both on the brand’s website and Instagram profile.
Capturing a gentile and velvety essence
creative fieldsCommunications, Photography & Video
Interaction, intimacy and a romantic mood with the presence of nature in a closed environment.
An ironic diva in the hours before she goes to a party. All of her most important steps to get ready for a big night out.
The concept for the Holiday 2019 digital campaign was focused on only one model. A very strong figure, with attitude and a striking face. The idea was to depict her at home, choosing the right dress. She interacts with the furniture, with the mirror while trying a pair of earrings, she poses, she rejects and selects, it’s all part of her routine – the party is just a consequence of it. This campaign was also published in a dedicated section on the brand’s website, as well as its Instagram profile.