Saloni

Cruise 20 Digital Campaign

  • Campaigns

client

Saloni

release

2020

output

Digital campaign

creative fields

Communications, Photography & Video

Two women interacting between themselves, a romantic mood and the presence of nature - even if it is in a closed environment.

To develop the concept of Saloni’s Cruise 2020 digital campaign, Frank Studio put together these elements and created a story divided into chapters: awakening, tactical experience and freedom. Two models, with gentle but strong faces, wore super feminine dresses with a powerful attitude and, together with a special photographic set with fabrics and delicate lighting, created a very elegant result. The campaign was published both on the brand’s website and Instagram profile.

Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio

An ironic diva in the hours before she goes to a party. All of her most important steps to get ready for a big night out.

The concept for the Holiday 2019 digital campaign was focused on only one model. A very strong figure, with attitude and a striking face. The idea was to depict her at home, choosing the right dress. She interacts with the furniture, with the mirror while trying a pair of earrings, she poses, she rejects and selects, it’s all part of her routine – the party is just a consequence of it. This campaign was also published in a dedicated section on the brand’s website, as well as its Instagram profile.

Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio

View Also

Missoni - Christmas Digital Campaign

Missoni

Christmas Digital Campaign

Paul & Shark - SS19 Campaign

Paul & Shark

SS19 Campaign

Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works