Saloni Content Creation

Two women interacting between themselves, a romantic mood and the presence of nature - even if it is in a closed environment.

To develop the concept of Saloni’s Cruise 2020 digital campaign, Frank Studio put together these elements and created a story divided into chapters: awakening, tactical experience and freedom. Two models, with gentle but strong faces, wore super feminine dresses with a powerful attitude and, together with a special photographic set with fabrics and delicate lighting, created a very elegant result. The campaign was published both on the brand’s website and Instagram profile.

An ironic diva in the hours before she goes to a party. All of her most important steps to get ready for a big night out.

The concept for the Holiday 2019 digital campaign was focused on only one model. A very strong figure, with attitude and a striking face. The idea was to depict her at home, choosing the right dress. She interacts with the furniture, with the mirror while trying a pair of earrings, she poses, she rejects and selects, it’s all part of her routine – the party is just a consequence of it. This campaign was also published in a dedicated section on the brand’s website, as well as its Instagram profile.

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Art Direction & Creative Content

Concept, production, art direction on set: to deliver this project, Frank Studio curated each stage of the shooting for this Hong Kong & London based client.

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Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works