A group of friends on vacation. Journeys that evoke the beauty of the Mediterranean.
In a relaxed but sophisticated way, Paul & Shark’s SS19 campaign depicted the emotion of an unforgettable Summer in Sicily. From the beach, to the architecture, to the food, all these elements were used as a backdrop, giving space to feelings and the beauty of being together.
The full story was divided into four episodes, sunrise, lunch, out and about in the afternoon, and finally sunset on the beach. Each episode focussed on a group of clothes in order to explore the full collection, from the swimwear to the more technical items.
Paul & Shark — Campaign
Art Direction & Creative Concept
Frank Studio was responsible for the entire development of this advertising campaign, from concept to production. On location, we also created extensive extra content to feed all of Paul & Shark’s social media channels throughout the season.View Other Case Studies
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