Missoni Digital Campaign

A cosy, intimate atmosphere featuring a mother and her daughter packing for the holidays at the beach or in the mountains - special moments associated with Christmas time.

This 5 week campaign was a celebration of family time with the special feelings that come with it. The campaign covered the most commercially important time of the year and each week a new episode was launched with a special theme that used Missoni‘s key-pieces, such as knit and swimwear, as a focus to reunite a mix of pictures from styled with models to still-life.

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E-commerce Website

Missoni

E-commerce Website

Campaign

Paul & Shark

Campaign

Missoni Digital Campaign

Art Direction & Creative Content

From the main concept’s development to the execution and post production, Frank Studio took care of this shooting in 360 degrees. The campaign was published on Missoni’s website in a special dedicated landing page, also designed by us, and at the brand’s social media channels.

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E-commerce UX&UI

Mobile first and responsive, Missoni’s website was made to be easy to navigate with clear communication and navigation models designed to minimize clicks. Side bar layers permit the user to visualize the header, filters and other facilities.

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Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works