The scope of this project was clear: to create an e-commerce website to reflect the brand’s identity not only from an aesthetic point of view but from a functional one too.
The MAX&Co. customer is a modern, vibrant and stylish woman. She is strong, independent and needs versatility to suit her active lifestyle. We collaborated closely with the brand to design its new e-commerce around the preferences and requirements of this person.
Both the look and feel and the structure of the site are simple and intuitive and leave breathing space for editorial content. The home page has a modular layout that allows for the inclusion of a range of different subjects and products while staying clear and to-the-point and the striking colour palette of black, white and shades of red gives a vivacious yet decisive look and feel to the whole site.
The redesign also saw the arrival of some new key features to increase the quantity and quality of interaction between the brand and its customers before, during and after a purchase. These features include suggestions from the brand such as style tips and what is trending as well as whole new customer account.
Creating a store for practical madness
Turning a dream into a digital narrative
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Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works
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