Fornasetti

Creating a store
for practical madness

UX & UI
E-commerce

client

Fornasetti

output

E-commerce website

creative fields

UX & UI, Communications, Service Design, Branding

Fornasetti’s first-ever online store not only had to be shoppable but also had to tell the rich and eclectic story behind the whole world of the iconic Milanese Atelier.

Since Piero Fornasetti founded his atelier in Milan in the 1950s, Fornasetti has been transforming ordinary objects into art giving them that trademark touch of “practical madness” that makes the atelier so utterly unique in the worlds of Art and Design today.
The new fornasetti.com had to provide the perfect setting for all of this – it had to provide a stage for the wonderful world of Fornasetti as well as providing a simple, intuitive and effective interface for online customers.

The site features a simple system of navigation that gives the same level of access to the online store and the rich historic and cultural content that is so important to the brand’s identity. The space dedicated to the cultural content features a cloud-like navigation that immediately immerses the user in the world of the brand with quick visual access to detailed insights while the e-commerce section of the site includes all the best-practices to give a smooth and seamless user experience.

The site is built on a modular system allowing for the easy addition of sections in each area of the site whether it be a product focus, a fun fact or an artistic insight into the brand.