Creating a store
for practical madness

Piero Fornasetti established his atelier in Milan during the 1950s. Since then, the company has consistently turned ordinary objects into art, infusing them with a distinct touch of ‘practical madness.’ This unique approach has made the atelier a truly exceptional entity in the world of Art and Design today.

The new e-commerce website was meticulously crafted to serve as the perfect platform for all things Fornasetti. It needed to showcase the enchanting world of the brand while ensuring a user-friendly, intuitive interface for online customers.

We designed a simple navigation system, providing equal access to both the online store and the cultural content, which forms the cornerstone of the brand’s identity. The cultural section provides a cloud-like browsing experience, instantly engaging users in the brand’s universe with quick visual access points to in-depth insights. The e-commerce part of the site adheres to best practices in UX design, ensuring a seamless and hassle-free user journey.

We designed the website with a modular system to allow for the seamless addition of sections throughout the site, whether it be a product highlight, a fun fact, or an artistic insight into the essence of the brand.