We identified two paths that allowed us to follow two complementary directions while translating the dream into digital. Firstly “the everyday dream” of high quality and accessible prices and secondly “the inspirational dream” which is all about an attitude, values, a lifestyle. These two paths allowed us to concentrate both on commerce and on a more editorial approach to tell the story of the brand and its products.
The website not only had to represent Falconeri online, it also had to work in perfect harmony with the brand’s offline presence – the stores themselves. We gave a digital twist to some aspects of Falconeri’s physical points of sale such as “Cashmere Corner” and “Talking tags” while the clear interface and ad-hoc tools and modules create a seamless customer experience and recall the special, personal attention that he/she would receive in store.
The whole project was rounded off by a series of graphic and stylistic choices including colour palette, typography and photographic guidelines that embrace the brand’s DNA and ensure timeless elegance – with a twist.