First of all Frank Studio designed and developed a mini site that was updated on a weekly basis. The central element started off as the Earth, then changed to the Moon and, finally, to Mars where the customer could play with the products that changed each week and were put “into orbit” as gift suggestions. One of the key strategies was to connect these animations to each product page, making it accessible in just one click.
The project then evolved and we created special content for the homepage, for the newsletters and also for LN-CC’s Instagram profile, both for the feed and stories.
