We wanted this project to be as unique as each pair of these one-of-a-kind shoes. Creating an attractive experience for the customer, we designed and developed an evocative landing page that follows a nonlinear scroll, using videos and photos produced by us that explored the melting idea. Completely shoppable thanks to the strategic blinking hotspots, this fully immersive experience covered the brand both creatively and commercially.
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A launch that involved not only the e-commerce, but also the corporate website and the social media channels.
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The #DGMelt launch project involved our team of art directors and web developers to create an immersive experience combining an editorial approach with both visual and digital innovation to achieve a commercial goal.
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All the photos and videos used on this landing page were created by us.
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