Set in a typical “lido” on Italy’s Romagna Coast, similar to the ones that inspired the likes of director Federico Fellini and photographer Luigi Ghirri. The campaign is all about Summer sensations, with a delicate, dreamy and evocative mood. A journey to rediscover the value of simple pleasures during the three phases of a day: the quiet hours of the morning, the hot hours in the afternoon and the romantic mood of sunset.
Furla — Rafia Digital Campaign
Art Direction & Creative Content
Frank Studio developed the creative concept and took care of all phases of the art direction process for the photo and video campaigns.View Other Case Studies