Furla SS20 Digital Campaign

Our brief was to follow a pre-existing main campaign in terms of aesthetics, colors and mood, while at the same time showing the playful side of the brand.

We created a digital project called Playful Tricks, divided into four chapters, to be launched separately on Furla’s Instagram profile. Each chapter included a different “family” of bags from the company’s SS20 collection, to which we added different elements, such as non conventional surfaces, wind, water and soap, creating special and unique effects. We worked on videos and photos, that were shared on both Furla’s Instagram feed and stories.

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Art Direction & Creative Content

A project designed specially for Furla’s Instagram profile, Playful Tricks was created, developed and produced by Frank Studio.

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Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works