Furla — SS20 Digital Campaign

Our brief was to follow a pre-existing main campaign in terms of aesthetics, colors and mood, while at the same time showing the playful side of the brand.

We created a digital project called Playful Tricks, divided into four chapters, to be launched separately on Furla’s Instagram profile. Each chapter included a different “family” of bags from the company’s SS20 collection, to which we added different elements, such as non conventional surfaces, wind, water and soap, creating special and unique effects. We worked on videos and photos, that were shared on both Furla’s Instagram feed and stories.