A photo and video campaign for the new Furla Rafia collection of bags.
The story is set in a typical “lido” on Italy’s Romagna Coast, similar to the ones that inspired the likes of director Federico Fellini and photographer Luigi Ghirri. The campaign is all about Summer sensations, with a delicate, dreamy and evocative mood. It depicts a journey to rediscover the value of simple pleasures during the three phases of a day: the quiet hours of the morning, the hot hours in the afternoon and the romantic mood of sunset.
Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works
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