Furla

Rafia Digital Campaign

  • Campaigns

client

Furla

release

2020

output

Digital Campaign

creative fields

Branding, Communications, Photography & Video

A photo and video campaign for the new Furla Rafia collection of bags.

The story is set in a typical “lido” on Italy’s Romagna Coast, similar to the ones that inspired the likes of director Federico Fellini and photographer Luigi Ghirri. The campaign is all about Summer sensations, with a delicate, dreamy and evocative mood. It depicts a journey to rediscover the value of simple pleasures during the three phases of a day: the quiet hours of the morning, the hot hours in the afternoon and the romantic mood of sunset.

Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio

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Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works