Capturing those
summer sensations

For this Furla digital campaign we set the story in a typical “lido” on Italy’s Romagna Coast, similar to the ones that inspired the likes of director Federico Fellini and photographer Luigi Ghirri. The digital campaign is all about summer sensations, with a delicate, dreamy and evocative mood. It depicts a journey to rediscover the value of simple pleasures during the three phases of a day: the quiet hours of the morning, the hot hours in the afternoon and the romantic mood of sunset.