Contemporary lifestyle meets timeless elegance.

As a brand Furla represents a dynamic intersection between contemporary lifestyle and futuristic design, all underpinned by timeless elegance. To incorporate all of this into a new digital flagship experience we based the design on 3 concept pillars: Radiance, Lusciousness, and Newness.

Radiance represents the muted energy and tingling warmth of Italian sensibility, made of uniqueness and a sense of belonging. It infuses every virtual corner with vibrant energy made of shape, colour and quality, creating a harmonious digital space. Lusciousness leverages the heritage of the brand including enhanced storytelling to create an immersive journey and a rich, sensory experience. Newness, propels the brand forward showing its ability to reinvent and revive according to the times – spontaneously, effortlessly, quickly. This is embodied in a design that has functionality at the core providing an optimized purchasing experience.

We translated radiance, lusciousness and newness into the UX and UI by leveraging native mobile solutions, creating a content-rich layout and refreshing the whole digital space to support the Furla lifestyle.
The digital space is warmed by a new digital brand color. The subtle yet symbolic addition to the palette incorporates a romantic look at the past and a functional vision for the future. We then added a series of key colors accompanied by a “sunlit” version which can be used throughout the site to enhance content and improve legibility.

We created a renovated digital window in the shape of the new Furla monogram which embodies the essence of the fresh perspective of the brand. The window is a new gateway to discover the Furla Universe and boosts the digital space with an extra dose of Furla DNA.