Aimed at the young, trend-conscious customer, Tezenis is the most innovative and cool component of Calzedonia Group. It is a dynamic brand that moves with the times and aims to provide an online shopping experience to reflect this. So, we redesigned its mobile app to provide a fun and functional tool that turns browsing into engagement, customer loyalty and, ultimately, conversion.
A dynamic native app for shopping on the go
- UX & UI
CREATIVE FIELDSUX & UI, E-commerce, Visual Identity, Strategy
The redesign of a native app to offer a dynamic mobile experience
We began by analyzing and reorganizing the flow of the pre-existing app. Our aim was to add an element of entertainment while optimizing customer services and the purchasing process. To do this we concentrated on several different elements of the user interface. To make browsing the catalogue easier we made product images larger and more appealing and introduced tags to the search tool to make it quicker to use. We also added new sections such as “shop the look” to give a more eye-catching way to explore the products.
One of the most important parts of the project was the loyalty program “Tezenis Talent”. Inspired by the social media culture of the brand’s target audience, the program is split into three levels: “Beginner”, “Famous” and “Celebrity”. The aim is to earn points to unlock coupons and exclusive perks while progressively moving up a level. You can do this by making a purchase or by completing various “missions” ranging from puzzles to quizzes to checking in at a physical store.
We went on to review the style guide of the app, revamping the use of colour, icons and emoticons to make them more engaging. One example of this is the animated icons that bring an element of entertainment even to the smallest detail. All these elements mean that the loyalty program is not just a way of earning points but is also a game which creates user engagement and enriches the customer experience.