Acqua di Parma

La DoubleJ Capsule

  • Campaigns

client

Acqua di Parma

release

2019

output

Full AD Campaign and packaging

creative fields

Communications, Photography & Video, Branding

Frank Studio has been working with La DoubleJ since the beginning, with the creation of its brand identity, and since then they have kept on doing great projects together.

So it was natural that, when JJ Martin was called for a new collaboration with Acqua di Parma, we teamed up with her again. The line chosen for this project was Blu Mediterraneo, so was started from the concept that the campaign had to comunicate this idea of sea, bright colors and the sensation of summer.

We created an indoor set with windows and natural elements like fruits and leaves (part of the product’s ingredients) and JJ is seen appearing and disappearing, occasionally spraying the products on the props. The approach is very fun, which is a strong part of La DoubleJ’s DNA. The result, video and photos, was then transformed into many formats, from Instagram posts, to banners and walls, all to allow Acqua di Parma to disclose the partnership on its social media channels, website, stores and corners around the world.

We also worked on the packaging design, a customization so to speak seeing as the line itself already existed. Candles, body scrubs and lotions, fragrances… La DoubleJ’s Confetti print took over the products, giving them a very special touch.

Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio
Frank Studio

View Also

La DoubleJ - Brand Identity

La DoubleJ

Brand Identity

Paul & Shark - SS19 Campaign

Paul & Shark

SS19 Campaign

Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works