So it was natural that, when JJ Martin was called for a new collaboration with Acqua di Parma, we teamed up with her again. The line chosen for this project was Blu Mediterraneo, so was started from the concept that the campaign had to comunicate this idea of sea, bright colors and the sensation of summer.
We created an indoor set with windows and natural elements like fruits and leaves (part of the product’s ingredients) and JJ is seen appearing and disappearing, occasionally spraying the products on the props. The approach is very fun, which is a strong part of La DoubleJ’s DNA. The result, video and photos, was then transformed into many formats, from Instagram posts, to banners and walls, all to allow Acqua di Parma to disclose the partnership on its social media channels, website, stores and corners around the world.
We also worked on the packaging design, a customization so to speak seeing as the line itself already existed. Candles, body scrubs and lotions, fragrances… La DoubleJ’s Confetti print took over the products, giving them a very special touch.