Starting from this concept, we decided to literally create a house. A house that was, little by little, revealed to the user. Each week, a new floor was uncovered. Instead of designing everything with a futuristic look, we chose to start from hand-drawn illustrations that were then digitalized.
With different focuses, from the Devotion bag – the most recent product launched at that period – to jewellery and watches or a special ready-to-wear line that was sold exclusively online, Frank Studio gave special treatment and a dedicated look to each of these commercial pushes.
