Dolce & Gabbana
A virtual christmas experience
clientDolce & Gabbana
outputChristmas digital campaign and mini-site
creative fieldsUX & UI, E-commerce, Communications, Service Design, Branding, Social Media
The brief was to create something innovative but cosy, that gave the sensation of being at home. It was updated during the commercial weeks before and during Christmas time.
Starting from this concept, we decided to literally create a house. A house that was, little by little, revealed to the user. Each week, a new floor was uncovered. Instead of designing everything with a futuristic look, we chose to start from hand-drawn illustrations that were then digitalized.
With different focuses, from the Devotion bag – the most recent product launched at that period – to jewellery and watches or a special ready-to-wear line that was sold exclusively online, Frank Studio gave special treatment and a dedicated look to each of these commercial pushes.
Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works