Acqua di Parma — Colonia Futura AD Campaign

A campaign that, while staying true to the brand's legacy and core values, tells the tale of a more sustainable future.

Three generations of men representing the past, present and future of Acqua di Parma present the new scent Colonia Futura, a unisex perfume made of natural ingredients with recyclable packaging. The iconic Acqua di Parma yellow and dynamic imagery as a leitmotif accompany emotional visuals addressing the themes of nature, human life and the future.