Acqua di Parma
Colonia Futura AD Campaign
A campaign that, while staying true to the brand's legacy and core values, tells the tale of a more sustainable future.
Three generations of men representing the past, present and future of Acqua di Parma present the new scent Colonia Futura, a unisex perfume made of natural ingredients with recyclable packaging. The iconic Acqua di Parma yellow and dynamic imagery as a leitmotif accompany emotional visuals addressing the themes of nature, human life and the future.
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