Acqua di Parma
Depicting the past, present and future
clientAcqua di Parma
outputFull AD Campaign
creative fieldsCommunications, Photography & Video, Branding
A campaign that, while staying true to the brand's legacy and core values, tells the tale of a more sustainable future.
Three generations of men representing the past, present and future of Acqua di Parma present the new scent Colonia Futura, a unisex perfume made of natural ingredients with recyclable packaging. The iconic Acqua di Parma yellow and dynamic imagery as a leitmotif accompany emotional visuals addressing the themes of nature, human life and the future.
Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works