Calzedonia — Packaging design

There was also another big challenge at the same time: to respect the distinction between each brand within the group. So, before the designing part, we decided to identify the key-points of each of them. Feminine, positive and pop for Calzedonia. Elegant, sophisticated and premium for Intimissimi. And, finally, young, bold and informal for Tenezis. Having identified these three words, we went on to the practical side of the project. From original sketches to the copywriting, everything was done in house. The result is quite different and complementary – just as it should be.