Aspesi

Timeless Minimalism

  • UX & UI
  • E–commerce

client

Aspesi

release

2017

output

E-commerce website

creative fields

UX & UI, Branding, Communications, Service Design

A brand dating back half a century, against logo mania, with timeless style and sophisticated collections.

The Aspesi way of making clothes was our starting point for designing its e-commerce. Favoring pure functionality over web trends, we focused on a customer journey that would match with a minimal design. White, gray and black give a sophisticated tone to the pages and, at the same time, highlight the images.

We also provided the photography guidelines for the product pages, focusing on the gray background, dynamic poses for models and still life shots that highlight the fabric texture through styling, light and shadow.

Frank Studio
Frank Studio
Frank Studio
Frank Studio

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Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works