Since 1934 René Caovilla has epitomized the supreme essence of excellence, refinement and timeless elegance. The word quintessential sums this up perfectly and so became our guiding concept. It enabled us to highlight the qualities of the legendary Caovilla jewellery shoe while combining it with a harmonious and contemporary customer experience.
To explore the quintessential customer journey, we identified 3 key features of the brand’s product: preciousness, sinuousness and the verticality of the iconic sandals. We then translated these into a new design system and UX and UI features.