Icon Design Magazine Art Direction

Talking about design, but not only through and to designers. Adopting new medias such as collages and 3D art, opening peoples’ homes and putting them on pages.

We used art direction to make Icon Design more appealing to anyone interested in the subject. A colorful magazine, bursting with creativity, without pushing the look & feel into the tastes of a niche market. We focused a bit less on the exciting but distant design and artistic worlds, a bit more on houses and a realistic point of view.

Previously the English texts were all included at the end of the magazine but here they were included in the main layout making it more international and inclusive for foreign readers. The cover, of course, underwent a big makeover too – instead of highlighting a professional or practical aspect, it now gives space to a beautiful inspirational image.

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Editorial & Cover Production

Icon Design Magazine

Editorial & Cover Production

Manifesto

M Missoni

Manifesto

Icon Design Magazine Art Direction

Art Direction & Creative Content

Frank Studio redesigned the magazine Icon Design from the layout to the content strategy giving it a fresher and more experimental look. We also followed the entire print process until the arrival in newsstands.

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Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works