In 1978 Renzo Rosso founded Diesel on three key principles: passion, individuality and self-expression. Over 40 years later and the brand is still bursting with all three making it not just a fashion label but a veritable lifestyle with its own distinct community.
This was our starting point for the redesign of diesel.com: the Diesel community. We set out to create a digital space where the brand and its customers could really connect, not just through the full range of shoppable products but through a bold approach and full immersion in the brand experience.
The site is mobile first with a simple structure. This leaves space for the strong editorial content to tell the engaging stories close to the heart of the brand and to its community.