Casadei E-commerce Website

Creating an e-commerce experience for one of the world’s best-known and best-loved footwear companies.

Everyone passionate about fashion knows the name of Casadei. For sixty years the Italian footwear company has produced striking ideas that remain timeless must-haves for elegant women all over the world.

We had to create the perfect online shopping experience for the Casadei woman so the design of this site had to be sleek and sensual yet simple and straight to the point.

The whole site has a minimal colour palette of black, white and nude-pink to reflect the sophisticated femininity of the target audience. The structure and design is strongly content driven with a modular homepage that includes large spaces dedicated to the shoes themselves followed by modules that highlight the Casadei community populated by female style icons like singers, actors, sportswomen and other famous role models from around the world.

The navigation further underlines the importance not only of the products themselves but also the world of Casadei by including both key commercial categories and editorial content exploring the present and past of the brand in the main menu that take you to a social style “Celebrities” section and to the “Journal” page which contains in-depth articles on collections and campaigns and historical insights into the maison.

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E-commerce UX&UI

Frank Studio designed the whole e-commerce website focusing on UX and UI design for a optimal customer experience and expression of brand values.

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Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works