Baracuta E-commerce Website

An e-commerce website not just for a clothing brand but for a cultural icon. Founded by the Miller brothers in Manchester in 1937 Baracuta is a true cultural phenomenon.

Famous for iconic and practical pieces like the G9 and the distinctive Fraser Tartan used for the linings, the brand fast became a staple in the wardrobe of street-smart men throughout the UK and beyond.

The e-commerce website had to combine Baracuta’s core values of strong brand heritage with a direct and practical approach. This was achieved by “keeping it simple” while applying key stylistic elements to set the site a part from the rest. Just one example is the immersive brand experience created in the homepage by the use of full width images and the double logo – in the header and as a sticky overlay that accompanies navigation. Importance is also given to the names of the garments themselves with a striking use of font in the product pages.
We also support the brand with its ongoing activities, such as newsletters and social media content. Each theme is treated as unique and is given special attention to ensure that it perfectly suits the brand’s needs and goals.

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Baracuta E-commerce Website

E-commerce UX&UI

Frank Studio designed the e-commerce website focusing on UX and UI design for a minimal yet immersive brand and shopping experience.

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Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works