Saloni Campaign

Two women interacting between themselves, a romantic mood and the presence of nature - even if it is in a closed environment.

To develop the concept of Saloni’s Cruise 2020 digital campaign, Frank Studio put together these elements and created a story divided into chapters: awakening, tactical experience and freedom. Two models, with gentle but strong faces, wore super feminine dresses with a powerful attitude and, together with a special photographic set with fabrics and delicate lighting, created a very elegant result. The campaign was published both on the brand’s website and Instagram profile.

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Art Direction & Creative Content

Concept, production, art direction on set: to delivery this project, Frank Studio curated each stage of the shooting for this Hong Kong & London based client.

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Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works