Caesarstone Outdoor Campaign

An advertising campaign aimed at the American market introducing a new collection of stones for outdoor use.

The campaign follows a group of friends gathering for a BBQ lunch and some happy time together in a domestic outdoor situation.

The campaign exudes relaxed, friendly vibes as the characters interact surrounded by furniture made with Caesarstone’s new collection of stones.

The photo campaign includes both lifestyle and product imagery, with a rich narrative approach to underline the versatility and fine quality of Caeserstone materials.

Frank Studio
Frank Studio
Frank Studio

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Caesarstone Outdoor Campaign

Art Direction & Creative Content

Frank Studio took care of all phases of creative direction, from working with the client to develop the creative concept to talent casting and art direction of the photo shoot.

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Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works