Bringing the great outdoors to the home
outputAD Campaign for USA
creative fieldsCommunications, Photography & Video
An advertising campaign aimed at the American market introducing a new collection of stones for outdoor use.
The campaign follows a group of friends gathering for a BBQ lunch and some happy time together in a domestic outdoor situation.
The campaign exudes relaxed, friendly vibes as the characters interact surrounded by furniture made with Caesarstone’s new collection of stones.
The photo campaign includes both lifestyle and product imagery, with a rich narrative approach to underline the versatility and fine quality of Caeserstone materials.
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