We designed the Happy Hogan #Hmas campaign to excite Hogan’s customers and to engage its younger audience: the #GENH.
The campaign is an exploration of the gifting experience and aims to make the whole experience even more gratifying. With this in mind, it is not just a gift guide but actually provides digital gifts for the givers themselves.
Happy Hogan #Hmas evokes a Christmas atmosphere across different platforms in an unexpected and innovative way thanks to a dynamic yet elegant creative language. Inspired by the decorations that adorn Christmas trees across the world, we created a brand-new set of ethereal Hogan baubles. These elements are vessels that hold precious mysteries just waiting to be discovered by the user. The 3D recreation of this iconic imagery was paired with sound design and visual effects to recall a wintery, festive ambiance. At the same time a video-game-esque theme tune, metallic script and inspirational message gave the overall look and feel a cutting-edge twist.