With this Men’s and Women’s collection Salvatore Ferragamo interprets the present through a prism of the future. The fashion show takes place in a magnificent riverfront building in a utopian city but, a sign of the times, there is no audience. The environment is a sc-fi fantasy and the event is entirely digital. Frank Studio worked closely with Salvatore Ferragamo’s Creative Direction to come up with a suitably multimedia and interactive invitation to the preview of this collection.
The invitation itself is made up of different elements that together bridge the gap between the real world and the digital dimension of the show. The invitation is extremely physical and contains a tabletop sculpture of the iconic building where the show takes place and a solid plexiglass block complete with QR code that grants instant access. The idea was to create a series of objects that through their sheer substance create a surreal juxtaposition with their digital function and with the untouchable nature of the event itself.
In keeping with the collection’s theme and with Salvatore Ferragamo’s attention to technological innovation, the invitation was designed and produced using the latest printing and 3D modeling techniques combined with NFC technology and Frank Studio managed the whole process from conception to production.